Handbuch Kommunikationsmanagement im Marketing
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Handbook of Communication Management in MarketingThe Handbook of Communication Management in Marketing presents all relevant facets of this topic in an up-to-date manner on around 1,100 pages. It is based on the work Communication Management, which was first published in 1994, and offers a successful combination of a systematic-analytical foundation and a pronounced application orientation. It provides students of business administration as well as specialists and managers in the business world with well-founded expert knowledge, whether they are newcomers or career changers.
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Produktdetails
- ISBN: 978-3-428-18319-7
- EAN: 9783428183197
- Produktnummer: 36831647
- Verlag: Duncker & Humblot GmbH
- Sprache: Deutsch
- Erscheinungsjahr: 2021
- Seitenangabe: 1223 S.
- Masse: H23.1 cm x B15.7 cm x D6.8 cm 1'978 g
- Abbildungen: I: 133 Abbildungen; XXX, 552 S.; II: 97 Abbildungen; XX, S. 553-1223 (671 S.), 230 Schwarz-Weiß- Abbildungen
- Gewicht: 1978
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