Innovation and Entrepreneurship
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: `the entrepreneur always searches for change, responds to it and exploits it as an opportunity'. To exploit change, according to Drucker, is to innovate.'Stressing the importance of low-tech entrepreneurship, the challenge of balancing tec…
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Produktdetails
- ISBN: 978-1-138-01919-5
- EAN: 9781138019195
- Produktnummer: 16458789
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 272 S.
- Masse: H19.5 cm x B12.8 cm x D3.0 cm 409 g
- Auflage: 2015
- Gewicht: 409
Über den Autor
Peter F. Drucker (1909-2005) was one of the most famous management theorists, educatorsand writers of the twentieth century. His many influential books have shaped the form of the modern business corporation and continue to be studied by students of management and business professionals throughout the world.
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