Mastering Marketing Management
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
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Produktdetails
- ISBN: 978-0-333-94897-2
- EAN: 9780333948972
- Produktnummer: 23087606
- Verlag: Springer Nature EN
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 334 S.
- Masse: 1 Ex.; H23.4 cm x B15.6 cm 0 g
- Abbildungen: Book
- Sonstiges: Lower undergraduate
Über den Autor
ROGER CARTWRIGHT was formerly Director of the Centre for Customer Relations, Perth College. He has written many texts including Mastering Customer Relations and Mastering The Business Environment. He has worked for a large number of organisations and is currently a management consultant.
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