Customer Relationships
Sales 12.9
Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines) Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs
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Produktdetails
- ISBN: 978-1-84112-505-3
- EAN: 9781841125053
- Produktnummer: 13895705
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 118 S.
- Plattform: PDF
- Masse: 1'260 KB
Über den Autor
ROGER CARTWRIGHT is a consultant and author specializing in organizational behavior, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India
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