Selling The Wheel
Choosing The Best Way To Sell For You Your Company Your Customers
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthr…
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Produktdetails
Weitere Autoren: Stevens, Howard
- ISBN: 978-0-684-85601-8
- EAN: 9780684856018
- Produktnummer: 9466032
- Verlag: Simon & Schuster N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 256 S.
- Ausstattung: Trade Paperback
- Masse: H21.5 cm x B14.2 cm x D2.0 cm 242 g
- Gewicht: 242
Über den Autor
Jeff Cox is the co-author or author of seven works of business fiction, which include The Goal, Zapp, The Quadrant Solution, Heroz, The Venture, Selling the Wheel and The Cure. Both Zapp and The Goal ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.
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