Jens Diehlmann

Automotive Management

ISBN: 978-3-486-73616-8
EAN: 9783486736168
Produktnummer: 15767610
Verlag: De Gruyter Oldenbourg
Sprache: Englisch
Erscheinungsjahr: 2013
Plattform: PDF
Auflage: 2nd ed

Navigating the next decade of auto industry transformation

Ebook (PDF Format)

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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