Microeconomics for MBAs
The Economic Way of Thinking for Managers
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles, whilst Part II draws on those prin…
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Produktdetails
- ISBN: 978-1-316-65565-8
- EAN: 9781316655658
- Produktnummer: 20329790
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 5'559 KB
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