Robert Dilenschneider

The AMA Handbook of Public Relations

Leveraging PR in the Digital World

Buch

Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. The AMA Handbook of Public Relations is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and th… Mehr

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Produktdetails

ISBN: 978-0-8144-1525-2
EAN: 9780814415252
Produktnummer: 4970374
Verlag: Harper Collins (US)
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 256 S.
Masse: H26.0 cm x B19.0 cm x D2.5 cm 657 g
Gewicht: 657

Über den Autor

ROBERT L. DILENSCHNEIDER (New York, NY) is the founder and principal of The Dilenschneider Group, a public relations and communications consulting firm. He is the former president and chief executive officer of Hill and Knowlton, Inc. and the author of many books including Power and Influence.