Research Methods in Business Studies
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.The following online resources support the text:For Instructors: PowerPoint slides
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Produktdetails
Weitere Autoren: Gronhaug, Kjell
- ISBN: 978-0-273-71204-6
- EAN: 9780273712046
- Produktnummer: 19355588
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 288 S.
- Masse: H23.6 cm x B16.8 cm x D1.5 cm 499 g
- Auflage: 4. A.
- Gewicht: 499
Über den Autor
Dr. Pervez Ghauriis Professor of International Business at Kings College London.Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
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