Infinite Value
Accelerating Profitable Growth Through Value-based Selling
During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging. Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a business to thrive and grow in any economy. When a salesperson uses value-selling techniques to identify the needs of the customer, and can highlight how those…
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Produktdetails
- ISBN: 978-1-4729-3532-8
- EAN: 9781472935328
- Produktnummer: 22225257
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 344 S.
- Plattform: EPUB
- Masse: 7'262 KB
- Auflage: 1. Auflage
Über den Autor
Mark Davies is MD of Segment Pulse Limited, a Visiting Fellow with Cranfield School of Management, and a Visiting Fellow with Aston Business School. Mark has an MBA and an MSc in Advanced Manufacturing Systems; he is a Chartered Engineer, Chartered Marketer and a Fellow of the Institute of Marketing.
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