The PDMA ToolBook 1 for New Product Development
Expert techniques and effective practices in product development In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as: Dealing with project and portfolio risk Improving portfolio management Surviving as a project champion Modeling the pipeline Technology Stage-Gating Hunting for winners in the Fuzzy Front End Trend mapping and lead-user analysis And much more With effective methods,…
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Produktdetails
Weitere Autoren: Belliveau, Paul (Hrsg.) / Somermeyer, Stephen (Hrsg.)
- ISBN: 978-0-471-27108-6
- EAN: 9780471271086
- Produktnummer: 13818404
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 480 S.
- Plattform: PDF
- Masse: 4'506 KB
Über den Autor
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
2 weitere Werke von Abbie (Hrsg.) Griffin:
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