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Paul Trott

Innovation Management and New Product Development

Ebook (EPUB Format)

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development,coupled witha practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the li… Mehr

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Produktdetails


  • ISBN: 978-1-292-17069-5
  • EAN: 9781292170695
  • Produktnummer: 31730872
  • Verlag: Pearson HigherEducation
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 672 S.
  • Plattform: EPUB
  • Masse: 12'876 KB
  • Auflage: 6. Auflage

Über den Autor


Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

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