Myths of Branding
A Brand is Just a Logo, and Other Popular Misconceptions
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the tru…
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Produktdetails
Weitere Autoren: Milligan, Andy
- ISBN: 978-0-7494-8310-4
- EAN: 9780749483104
- Produktnummer: 29509322
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 2'912 KB
- Auflage: 1. Auflage
Über den Autor
Simon Bailey with Andy Milligan
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