Sustainable Marketing Planning
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Produktdetails
- ISBN: 978-0-367-02521-2
- EAN: 9780367025212
- Produktnummer: 31805649
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 286 S.
- Masse: H24.7 cm x B17.6 cm x D2.0 cm 527 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 527
Über den Autor
Neil Richardson is the course director for postgraduate marketing programmes for Leeds Business School, UK. He has extensive experience as an academic and practitioner, including working with world-class companies in sales, marketing and customer services. He has published several books and academic articles on sustainable marketing.
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