Logo Design Workbook
A Hands-On Guide to Creating Logos
Logo Design Workbook focuses on creating powerful logo designs and answers the question, What makes a logo work?In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studi…
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Produktdetails
Weitere Autoren: Morioka, Noreen
- ISBN: 978-1-61673-634-7
- EAN: 9781616736347
- Produktnummer: 35542038
- Verlag: Rockport Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 240 S.
- Plattform: PDF
- Masse: 25'061 KB
Über den Autor
Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA's 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.
62 weitere Werke von Sean Adams:
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The Gospel of the Twelve Apostles With the Apocalypses of Each One of Them
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