Understanding Communication Theory
A Beginner's Guide
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory-the social scientific, interpretive, and critical approaches-and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communic…
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Produktdetails
- ISBN: 978-1-317-75136-6
- EAN: 9781317751366
- Produktnummer: 19573337
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 3'425 KB
- Abbildungen: Adaptation of Understanding Communication Research Methods, 15 schwarz-weiße Fotos, 8 schwarz-weiße Tabellen
Über den Autor
Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.
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