Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blu…
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Produktdetails
- ISBN: 978-0-7494-6300-7
- EAN: 9780749463007
- Produktnummer: 13903463
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 593 KB
- Auflage: 2. Auflage
Über den Autor
Matt Haig
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