Marketing Essentials in Hospitality and Tourism
For introductory courses in Hospitality Marketing and/or Tourism. Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides the first-year student with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples d…
Mehr
CHF 138.30
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
Weitere Autoren: Shoemaker, Stowe C
- ISBN: 978-0-13-170827-3
- EAN: 9780131708273
- Produktnummer: 2815252
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 640 S.
- Masse: 1'260 g
- Gewicht: 1260
38 weitere Werke von Margaret Shaw:
Bewertungen
Anmelden