Marketing Yourself to the Top Business Schools

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:* Tips on matching your strengths and interests with those of your target schools* Candid interviews with admissions directors and alumni* Advice on writing focused, persuasive essays* Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked* Ratings of the top programs from U.S. News & World ReportThis easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process. --Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions. --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration