Stop, Look, & Listen
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company's bottom line.Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall's Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company's destiny.Bob…
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Noch nicht erschienen, Januar 2021
Produktdetails
- ISBN: 978-1-937134-79-2
- EAN: 9781937134792
- Produktnummer: 35598067
- Verlag: Bibliomotion, Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 0 S.
- Plattform: EPUB
Über den Autor
Chuck Wall is founder of Customer CEO, the customer research, engagement and marketing firm. Author of Customer CEO: How to Profit from the Power of your Customers (Bibliomotion 2013), he writes for Forbes and Fast Company.
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