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Englisch und andere Fremdsprachen
Englisch
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Peter Doyle

Innovation in Marketing

Buch

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

CHF 76.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

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Produktdetails

Weitere Autoren: Bridgewater, Susan
  • ISBN: 978-0-7506-4121-0
  • EAN: 9780750641210
  • Produktnummer: 21262052
  • Verlag: Taylor and Francis
  • Sprache: Englisch
  • Erscheinungsjahr: 1998
  • Seitenangabe: 240 S.
  • Masse: H23.4 cm x B15.6 cm x D1.6 cm 440 g
  • Abbildungen: Farb., s/w. Abb.
  • Gewicht: 440

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