Timothy (Hrsg.) Jung

Augmented Reality and Virtual Reality

Empowering Human, Place and Business

Buch

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry… Mehr

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Produktdetails

Weitere Autoren: tom Dieck, M. Claudia (Hrsg.)

ISBN: 978-3-319-64026-6
EAN: 9783319640266
Produktnummer: 23614450
Verlag: Springer International Publishing
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 396 S.
Masse: H24.1 cm x B16.0 cm x D2.7 cm 758 g
Auflage: 1st ed. 2018
Abbildungen: HC runder Rücken kaschiert
Gewicht: 758

Über den Autor

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester. Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.